Perfect Learning System

Aim of the course

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan in order to manage a digital marketing performance efficiently.

Learning Outcomes

Students will be able to identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels and build better customer relationships, to create a digital marketing plan, starting from the SWOT analysis and defining a target group, then identifying digital channels, their advantages and limitations, to perceiving ways of their integration taking into consideration the available budget.

Executive Skills:

1. Introduction to Digital Marketing

2. Website Planning and Creation

3. Search Engine Optimization (SEO)

4. Search Engine Marketing

5. Social Media Marketing

6. Content Marketing & Strategy

7. Web Analytics

8. Digital Media Planning and Buying

9. Web Remarketing

10. Email Marketing

11. Design Essentials

12. Mobile Marketing

13. E-Commerce Management

14. Online Reputation Management

15. Adsense, Blogging, and Affiliate Marketing 

16. Video Marketing 

17. Marketing Automation, Influencer & Podcast Marketing

This course provides insight into key concepts of customer experience management and related aspects. Participants shall be able to appreciate the relevance of customer experience and gain an understanding of how personalized experience can mould customers’ loyalty and result in customer retention. The course aims to highlight various tactics, communication skills, practices and strategies fruitful in cultivating the best customer experience. The course will ultimately lead the participants towards procuring maximum value from customers.

Course Objectives

On successful completion of Customer Experience Management Certification Training Course, participants shall be able to:

·        Understand core concepts of customer experience management and its practicality in the business arena

·        Understand the relevance of customer satisfaction and customer loyalty in the growth of business

·        Gain a competitive advantage in the market through the differentiated experience of customers

·        Increase retention of customers hence resulting in repeat business

·        Gain knowledge of best techniques and practices most suited for framing personalized experience for customers

·        Connect customers emotionally to the brand

·        Boost sales and thereby increasing growth of the business

·        Reducing cost related to customer acquisition through increased customer retention

·        Develop brand preference within the existing customer base

Organizational Benefits

Upon successful completion of the Customer Experience Management Course, participants shall benefit their organization in the following ways:

·        Provide their organization with managers skilled at customer handling

·        Personalizing customer interactions and maintain customer profiles

·        Realizing that customers are a great source of value for the organization hence creating value for them can result in deriving maximum value from them for the business

·        Use customer data and analytics to manage customer interactions

·        Utilizing best strategies to develop most suited customer loyalty programs

·        Becoming more cost-efficient as customer retention is more economical than customer acquisition

·        Increasing profits through enhanced sales stemming from better customer experience management

·        Differentiating the organization from competitors through customer experience

Personal Benefits

Upon successful completion of the course participants shall benefit at a personal level in the following manner:

·        Developing a dynamic skill set that will greatly promote better dealing with customers through research into customer needs

·        Identifying and applying best practices used in reinforcing positive customer experience

·        Efficiently devising a customer journey map and delivering value throughout the journey of the customer

·        Improving communication skills

·        Efficiently learning to use customer analytics, maintaining customer profile, etc.

Who Should Attend?

This Customer Experience Management Training Course is best suited for:

·        Senior Marketing Managers/Marketing Heads

·        Customer Relationship Managers/Relationship Managers

·        Sales Professionals, Salesperson

·        Sales Analysts

·        Start-up Founders, Entrepreneurs

Course Outline

Module 1: Understanding Basics of Customer Experience Management (CXM)

Module 2: Customer Experience

Module 3: Customer Journey Mapping

Module 4: Customer Experience Research Methods

Module 5: Customer Experience Strategy

Module 6: Role of Innovation in Customer Experience

Module 7: Challenges in Customer Experience

Module 8: Use of Communication Channels and Social Networks in Experience Building

The course is designed to develop sales and marketing professionals  with the basic knowledge skills and attitude to satisfy the basic needs of the business professions and other related industries. 

Target Audience 

School Levers 

Entrepreneur / Business Persons 

The MLDP is a developmental program for young marketers and recent graduates who want to develop their marketing and leadership skills.

It explores how marketing leadership influence can be acquired and leveraged as marketers confront strategic challenges. The program period is 1 year and is divided into 3 semester. It takes both the theory and practical approach which include a mentorship exercise. 

 Target participants 

 Young/junior marketers 

 Recent marketing graduates 

 Marketing assistants

  Post graduate marketing students

Fees Structure:

350usd 

The ECDM program is an 8 weeks certificate course designed for senior executives who will not find much time to go through a detailed Digital marketing course.

 It is meant to equip participants with an appreciation of activities and roles of Digital Marketing professionals as well as the strategic aspects. Target participants Senior Managers/Executives from any field

Fees Structure:

150usd 

The ZimChartered Marketer program is a prestigious program accorded to marketing professionals and seeks to mentor SMEs and expose their marketers to the practical approach of marketing rather than being theoretical. It is also designed to enhance one’s consultancy skills.

Benefits: 

 Marketing Recognition

 Professionalism 

 Enhanced Career Prospects 

 Personal Development  Greater Influence 

 Train to be a Marketing consultant Target participants All Marketing professionals with at least 8 years’ experience

Fees Structure:

600usd 

The CDMEXP program is an upgrade from the Professional Certificate in Digital Marketing qualification. 

This program is an in-depth, practical Digital Marketing course that imparts expert level skills to students. It is composed of 6 Digital Marketing Master Class series sessions, Digital Strategy formulation exercise, a 6 months practical period and an evaluation and assessment stage, which students need to complete to earn the Expert status. Target students Current holders of the Professional Certificate in Digital Marketing qualification or equivalence who need to upgrade their skills

Fees Structure:

600usd 

The PCDM is a 6 months Digital Marketing certificate which we revised in 2020 to match prevailing global trends. 

This course is designed for individuals ready to expand their skills set in today’s internet driven market. It explores the several aspects of the new digital marketing environment and integrates them to current business operations. 

Target participants 

 All Marketing, Sales, PR, Advertising professionals 

 Entrepreneurs 

 Marketing students Executive Certificate in Digital Marketing (ECDM

Fees Structure:

300usd